Hello! I'm Kuba — I hope you're having a great day! :)
I'm an experienced Growth Marketer, data-driven Product Manager, 5-star Startup Mentor, Media Buyer for Fortune 500 & YC companies and certified Team Manager. Ex-Ladder.io as Head of Paid Social where I helped scale the agency from 1 to 50+ people.
You might want to check recommendations I was given by my Mentees (140+), certificates I was awarded (80+; Top 1% CXL) or books I think you'll enjoy (under hobbies tab).
I have a good understanding of technical aspects like APIs, front web dev, tracking, CRO, web analytics and automations. What's more, I have a business degree and believe that: PMF & retention first, paid acquisition later. And products should grow via Product-Led Growth.
In 2021, I became a Startup Mentor. Since then, I advised 100+ growth marketers, product owners and startup founders on topics ranging from Paid Social and PPC through growth models and strategy to CRO, product management and automations. I believe giving back to the community, eg. by sharing the journey and results — both good and bad ones — is essential.
Happy Mentees
Clients
Hours of helping startups
CXL Certificates
Biggest team I managed
Certificates in total
$$$ spent on ads
Biggest monthly budget
I'm an experienced Growth Marketer, data-driven Product Manager, 5-star Startup Mentor, Media Buyer for Fortune 500 & YC companies and certified Team Manager. Ex-Ladder.io as Head of Paid Social where I helped scale the agency from 1 to 50+ people.
I'm experienced in working with companies who have run businesses in various regions (US, UK, Europe), industries (eg. fintech, edtech, hospitality, travel, food, healthcare, beauty) and business models (SaaS, e-commerce on both B2C & B2B fronts). I have helped 150+ companies2 improve products, find PMF or w/ GTM strategies, scaling ads spending a total of +$15MM on: .
Among those companies, there were businesses that are part of Fortune 500 and Y Combinator. For example: Unilever, Booking.com, Nestlé, Credit Suisse, Monzo Bank, Criteo, MidFirst Bank, Time Out Group.
I have a growth mindset and I'm data-driven, enjoying data analysis — figuring out what works and what doesn't, getting to the bottom of it and acting on insights, running new experiments trying to beat previous benchmarks.
I have a good understanding of technical aspects like APIs, front web dev, tracking, CRO, web analytics and automations. What's more, I have a business degree and believe that: PMF & retention first, paid acquisition later. And products should growth via Product-Led Growth.
In early 2021, I became a Startup Mentor. Since then, I advised 100+ growth marketers, product owners and startup founders on topics ranging from Paid Social and PPC through growth models and strategy to CRO, product management and automations. I believe giving back to the community, eg. by sharing the journey and results — both good and bad ones — is essential.
I can help grow a business. By analysing the data in a funnel, spotting and fixing the bottlenecks, leading a team, working on new and existing features to improve market share & retention, setting up automations, implementing processes and giving you tons of ideas along the way.
Making it easy for the users to quickly make more money. Optimising funnels and flywheels across web & mobile app.
In 2021, I became a Mentor. Since then, I advised 100+ growth marketers, product owners and startup founders on topics ranging from Paid Social and PPC through growth models and strategy to CRO, product management and automations.
- Spent 120+ hours on helping Mentees (startup founders, product owners, growth marketers).
- Advised 100+ companies from a wide range of industries.
- Built relationships with Mentees from 40+ countries on 6 continents.
Based on my reviews from the platform, it looks like I was particularly helpful with challenges around:
- Paid Social (Facebook Ads, LinkedIn Ads),
- PPC (Google Ads),
- growth marketing / digital marketing / growth strategy,
- growth mindset / career development,
- Zapier automations,
- project management,
- e-commerce conversion rate optimisation,
- marketing agencies.
You might want to check my recommendations.
First marketing hire in VC-backed B2B SaaS, responsible for gaining customer traction (inbound and outbound), collecting and analysing customer feedback, building the foundation for marketing activities, advising on the tool stack and strategy, building forecasts and plans, influencing the product roadmap and working cross-functionally with a bunch of great people (founders, developers, UX designers, data analysts) to build product(s) that customers want to use.
I helped scale the agency from 1 to 50+ people.
Built a remote-first, international, diverse team of 8 based on enabling
career
growth, honesty and transparency.
- Managed distributed team (recruitment, onboarding, mentoring, day-to-day management, 1:1 meetings,
OKRs, KPIs),
- client success (onboarding, strategy, excellence),
- partnerships (AdTech & MarTech companies, eg. Facebook, LinkedIn, TikTok),
- built processes,
- supported sales (audits, sales calls),
- managed budgets & P&L.
Hands-on work for most valuable clients — building ads, researching ad platforms, running brainstorms, developing growth strategies, doing forecasts & audits, working closely with Account Managers, participating in calls with clients, helping younger colleagues in the company, talking with ad platforms' representatives (Google, Facebook, LinkedIn).
Every day I tried to help a team of great people in their daily work while also managing clients' projects. I was doing one-on-one interviews, as well as 6/12-months reviews, training sessions and I looked for ways to maximize positive impact on effectiveness from software we use (Asana, Slack, Coda, Airtable, HubSpot, Zapier) as well as finding and fixing holes in internal processes. I was actively involved in developing the company.
I was responsible for building online marketing strategies and their execution ensuring growth for B2B and B2C companies (SaaS, mobile apps, e-commerce), often from the Fortune 500.
I've personally worked with clients such as Nestle, Booking.com, Monzo or orthodontic startup from USA growing their businesses MoM and in the last example scaling Facebook Ads budget from $80k/mo to $300k/mo while lowering CPA from $120 to $35.
In my free time, I shared my knowledge at workshops or internal trainings (including Growth Marketing Meetup organized by me and my colleagues for over 50 marketing lovers).
My main goal while creating marketing strategies was to focus on whole
marketing
funnel:
- acquisition (e.g. Facebook/Google/Twitter/Pinterest/Snapchat Ads, SEO + creating landing pages in
Unbounce/WordPress to improve conversion),
- activation (e.g. A/B tests in Google Optimize/VWO (HTML/CSS) + popups, smart bars, welcome mats in
Sumo),
- revenue (e.g. cross-selling, up-selling, CRO),
- retention (e.g. mailing campaigns in Mailchimp, Intercom, FreshMail, UserEngage),
- referral (e.g. viral campaigns).
My main responsibilities included:
- creating new experiments (ad campaigns, CRO tests),
- daily optimizations based on data from Google Analytics, Facebook Analytics
and advanced reports
(charts, pivot tables, regex, vlookups) created in Excel, Google Sheets or Google Data Studio from
.csv
exports,
- writing creative briefs for designers and copywriters,
- calls and meetings with clients,
- project management,
- creating analyses and detailed ad-hoc reports to ensure we are on target to reach goals and improve
KPIs,
- implementation of various analytical solutions using Google Tag Manager
(e.g.
Facebook Pixel events,
click-tracking, contact form submission tracking),
- onboarding and mentoring new employees.
Main responsibilities:
- carrying out analyses and studies (quantitative and qualitative),
- making reports,
- assistance in the development of marketing strategies,
- execution of marketing experiments (ads, SEO, CRO, etc.),
- creation and optimization of advertising campaigns as well as mailing ones,
- calls and meetings with clients,
- creating audits (SEO, CRO, advertising, sales, competition),
- onboarding and helping new employees.
In my day-to-day work I used variety of tools like: Google Analytics, Google Tag Manager, Google Optimize, Google Ads, Facebook Ads, Google Data Studio, MailChimp, WordPress, VWO, Unbounce, Sumo, Hotjar, SEMrush, Ahrefs, Serpstat, SpyFu, Screaming Frog, Heap, FreshMail, UserEngage, LiveChat, Intercom and many more.
Company bought by Ladder Digital. Read the M&A story here.
One-man-army doing IT in a non-profit environment where among other things I did: web dev (created several pages on WordPress); a full rollout of new tools such as: G Suite for Nonprofits, DigitalOcean, Slack, Freshdesk; device management; trainings for people interested in IT.
"Reading educates you, empowers you and changes the way you look at things."
My recommendations:
+ some other fiction from eg. Dan Brown, Harlan Coben, J.K. Rowling, Daniel Suarez or James Patterson.
I'm also a Goodreads Librarian and an early-adopter of Pocket (I still remember it from the time it was called Read It Later) and since 2013 I have been among the top 1% users.
putting pieces together & automating stuff, mainly in Python & HTML/CSS/JS; GitHub
basketball, volleyball, (table) tennis, padel, badminton, BMX, snorkeling
“It's an illusion that photos are made with the camera… they are made with the eye, heart and head.”
Take a look at photos tab.
been in a few places for a longer while: UK, Canaries, USA, Spain, Greece, Madeira
I took an active part in the preparation of TEDx conference and had opportunity to help families in Szlachetna Paczka. I'm also a volunteer for Wielka Orkiestra Świątecznej Pomocy (the largest charitable organization in Poland).
Wordle, Scrabble game (Literaki on mobile), aircraft spotting, urbex, rabbitholing Wikipedia (and being a junior Wikipedian!), testing new tools and apps, improving my own privacy while surfing the Net, techno rooftop parties, GTA V with single-player mods, TV shows, making fudge (check my own recipe (in Polish)), and more. Did you know that the birds you see every day are... dinosaurs? Kind of…